Show Info

About the event

Getting there

Accessibility

Welcome to The Allergy & Free From show

WELCOME

Annie Bennett

Event Manager
at Racoon Media Group

We’re so excited to welcome you to The Allergy & Free From Show at Olympia London!

As a passionate and dedicated team, we’re proud to bring this unique event to life – a space where everyone living with allergies, intolerances, and free from lifestyles can discover products, hear expert advice, and connect with a like-minded community. Whether you’re managing coeliac disease, food allergies, eczema, asthma, or exploring a free-from lifestyle, this show is for you.

Since we acquired the event in 2023, the show has continued to grow, and this year we’ve worked hard to make it our biggest and most inclusive event yet. Expect brilliant brands, delicious samples, insightful talks, and the chance to speak directly with specialists who truly understand.

To help you make the most of your visit, use the Exhibitors link in the Show Guide to browse the A to Z of brands attending. And don’t forget to check out the Agenda section to see what’s on, where, and when – from expert panels to cooking demos and Q&As.

Thank you for being here and for supporting the show – we hope you have a fantastic weekend with us!

With best wishes,
Annie Bennett
Event Manager, The Allergy & Free From Show

Transform your home into an allergy-free space

The new THOMAS XTREME PRO 4ALL with its bagless 2in1 technology offers maximum flexibility: AQUA filter box for allergy relief and deep clean, CYCLOON filter box for a quick vacuum run in between. Whether vacuuming, intensive wet cleaning or removing stains – the all-in-one solution manages it all. With 1700 watts max., it removes dirt and dust effortlessly. Its innovative wet cleaning system washes out stains from upholstery and carpets, leaving hard floors sparkling and clean. Allergens and odours are effectively bound in water resulting in noticeably refreshed room air. Made for allergy relief!

Visit them on stand G44

Get permanent relief from your inhaled allergies

AllergyRhino is joining the Allergy & Free From Show, bringing personalised allergy care to help you breathe easier.
If you've got inhaled allergies, we can help. Sign up for treatment at the show and get a free instant allergy test, free consultation, and 50% off your first month with code RHINO50. Our treatment retrains your immune system for long-term relief. Plus, get a free gift bag when you sign up at Stand F58. Limited offer – while stocks last.  You can also start today with a free virtual diagnosis at allergyrhino.com.

Visit them on stand F58

Award-winning allergy-friendly natural skincare from Balmonds

Balmonds, hosts of this year’s Skin Clinic, have led the way in groundbreaking natural skincare for those living with allergies & eczema for over 20 years, most notably with their bestselling hemp and beeswax balm, Skin Salvation, the UK’s only 100% natural topical treatment for eczema.

Recently they’ve won GOLD & SILVER medals in the prestigious Free From Skincare Awards, with their already multi-awardwinning Super 7 Serum emerging as a fantastically popular calming serum for allergy-prone skin. You can try Skin Salvation or Super 7 Serum for yourself with 20% off balmonds.co.uk using code AFFS2025.

T&Cs: 20% off full price products on the balmonds.co.uk website; one use per customer, doesn’t combine with other offers, bundles or codes. Ends 31.7.25

Visit them stand E20

Agenda

The speaker schedule will be subject to change up until the event. Make sure to keep checking back at this page to keep up to date with updates and announcements for the 2025 expo.

The INSPIRATION STAGE Sponsored by Koko Dairy Free

Saturday

09:35-09:45

Welcome from our host!

The Inspiration Stage sponsored by Koko Dairy Free

Morgan McKenzie Moore

09:45-10:30

Latest advancements in food allergy treatments for babies and children

The Inspiration Stage sponsored by Koko Dairy Free

Professor Adam Fox OBE

10:45-11:15

Fireside chat focusing on 6 years into TSW – How do you manage eczema when you can’t rely on drugs?

The Inspiration Stage sponsored by Koko Dairy Free

Ruth Holroyd

11:30-12:15

Fireside chat with the Queen of Gluten Free!

The Inspiration Stage sponsored by Koko Dairy Free

Becky Excell

13:00-13:45

Panel: Gluten free & Coeliac Q&A

The Inspiration Stage sponsored by Koko Dairy Free

Sarah Howells

Ali Walsh

Lauren Harber

Lorna Gardner

14:00-14:30

Travel hacks when you have anaphylaxis: How I safely eat and explore the world

The Inspiration Stage sponsored by Koko Dairy Free

Julianne Ponan MBE

14:45-15:30

The Skin Clinic - Ask the experts!

The Inspiration Stage sponsored by Koko Dairy Free

Ruth Holroyd

Penny Hamilton

Jo Greenslade

Lucy Gulland

15:45-16:15

Fireside Chat

The Inspiration Stage sponsored by Koko Dairy Free

Nadim Ednan-Laperouse OBE

Tanya Ednan-Laperouse

Sunday

10:05-10:15

Welcome from our host!

The Inspiration Stage sponsored by Koko Dairy Free

Morgan McKenzie Moore

10:15-11:00

Table Talks! Meet our Sunday chefs and ask your questions

The Inspiration Stage sponsored by Koko Dairy Free

Julianne Ponan MBE

Becky Excell

Dale Pinnock ‘The Medicinal Chef’

Eva Humphries

11:15-12:00

Travelling around South America: Visiting 8 Countries with Food Allergies

The Inspiration Stage sponsored by Koko Dairy Free

Dan Kelly

12:15-13:00

Q&A Forum: Feeding your allergic kids at home, school and out and about 

The Inspiration Stage sponsored by Koko Dairy Free

Kirsty Henshaw

Lucy Upton

Dr Karen Murphy

13:45-14:30

Panel: Top tips to deal with household allergies - to improve your health, your skin and your sleep

The Inspiration Stage sponsored by Koko Dairy Free

Jo Greenslade

Amena Warner

Dr Chloe Pasco-Gleeson

14:45-15:30

Sibling allergies!

The Inspiration Stage sponsored by Koko Dairy Free

Tyler West

Lewis West

The Live Kitchen sponsored by Tesco

Saturday

10:00-10:15

Welcome from our host!

The Kitchen sponsored by Arla LactoFREE

Steve Walpole

10:15-10:45

Apple and mango yellow whole pea flour pakora's with an oat flour dosa pancake cannoli's filled with vegan honey berry and mint cream cheese, mango and coconut salsa

The Kitchen sponsored by Arla LactoFREE

Steve Walpole

11:15-11:45

Gluten Free Egg Noodles!

The Kitchen sponsored by Arla LactoFREE

Sarah Howells

12:15-12:45

Free From Korean fried chicken in a sticky gochujang glaze, topping a free from crispy Asian slaw, finished with rice cake crisps

The Kitchen sponsored by Arla LactoFREE

Adam Robinson

Jamie Robinson

13:15-13:45

'No butter' chicken (a take on the classic butter chicken curry)

The Kitchen sponsored by Arla LactoFREE

Kate Lancaster

14:15-14:45

Koko coconut and chocolate semifreddo with coconut and chilli caramel ganache and gluten free seeded tuiles & Koko mocktail coconut and mango Daiquiri

The Kitchen sponsored by Arla LactoFREE

Steve Walpole

15:15-15:45

Traditional cheese and egg balls from Abruzzo, Italy

The Kitchen sponsored by Arla LactoFREE

Francesca Della Penna

16:15-16:45

Inflammation busting hot-smoked salmon & greens with Daily Doctor’s Kitchen Bread (GF & Egg free)

The Kitchen sponsored by Arla LactoFREE

Dr Rupy Aujla

Sunday

11:00-11:15

Welcome from our host!

The Kitchen sponsored by Arla LactoFREE

Nathalie Newman

11:15-11:45

Gluten-free and dairy-free medicinal mushroom risotto

The Kitchen sponsored by Arla LactoFREE

Dale Pinnock ‘The Medicinal Chef’

12:15-12:45

Gluten Free Cooking - Thin + Crispy Gluten Free Pizza on a Budget!

The Kitchen sponsored by Arla LactoFREE

Becky Excell

13:15-13:45

Free From Fakeaway Desserts - Chocolate Lava Cake & more

The Kitchen sponsored by Arla LactoFREE

Julianne Ponan MBE

14:15-14:45

Feelgood nutrients we aren't getting enough of!

The Kitchen sponsored by Arla LactoFREE

Eva Humphries

The Education Stage sponsored by Ready2React