21–22 Jun 2025 333 days to go!

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Looking to attend The Allergy and Free From Show?

The Allergy & Free From Show is the only dedicated health show focused on the free-from market in the UK.

The show co-locates with Just V Show to deliver the UK’s largest, most engaged community of free from, plant-based and health-conscious consumers. No other event can connect your brand to more people living gluten-free, milk-free or egg-free, as well as flexitarians, vegans and vegetarians.

A family show frequented by thousands of adults (of all ages) and children. Attendance is driven by ABC1 affluent females in their mid-40s. Visitors are decision-makers on household spend, plus influencers on spend beyond their household (huge additional word of mouth reach).

This is an opportunity for brands to engage directly with customers to get feedback, gain share of wallet and disrupt buying behaviour. Visitors who attend are there to decide what products they like, which brands they trust and where their purchasing loyalty lies.  They are also there to buy products.