NEC Birmingham · 15–16 May 2027

Get your brand in front of 13,000+ free from visitors

The Allergy & Free From Show is the UK's only dedicated health exhibition focused on the free from market, two days at the NEC connecting you directly with a highly engaged, ready-to-buy audience.

A visitor engaging with a brand's spinning wheel activity at the Allergy & Free From Show
13,079Event visitors (2026)
4 hrsAverage dwell time
75%Exhibitor satisfaction
4Dedicated show sections
Why exhibit

Engage a highly targeted,
ready-to-buy audience

Visitors come ready to discover new products, identify brands they trust and make purchasing decisions on the spot. It's a direct route to real-time feedback, share of wallet, and a fast-growing part of the UK's health-conscious market.

  • 150+ Exhibitors
  • 13,000+ Visitors
  • 3 Stages
  • 12+ Meet & Greets
  • Skin Hub, sponsored by QV Skincare
  • The Kitchen Live Demos
  • The Inspiration Stage, sponsored by Koko
  • 10+ Features
How we deliver the audience

A comprehensive, multi-channel campaign

1

Brand partnerships

Partnerships with major free from, health and lifestyle brands.

2

Charity collaboration

Working with charities and advocacy groups supporting allergy and free from lifestyles.

3

Media partnerships

Coverage with leading blogs, websites and magazines in health and wellness.

4

Year-round social

Continuous social media engagement to maintain visibility and drive ticket sales.

What makes the show unique

More than a typical exhibition

Educational & experiential Workshops, cooking demonstrations and learning zones for nutrition, allergy management and healthy lifestyle advice.
Expert guidance Speakers and influencers sharing insight on free from diets, plant-based living and health trends.
Direct product interaction Sampling, trial experiences and live demonstrations let visitors engage before they buy.
Get involved

Let's talk exhibiting

All exhibiting and sponsorship opportunities are designed bespoke to match your requirements. Get in touch and we'll find the perfect solution for your brand.

Josh Lyle
Event Manager

Josh Lyle

Josh is the Event Manager for the Allergy & Free From Show. Taking a consultative approach, he likes to understand the brands he's working with and what they're trying to achieve, so every stand and sponsorship package is built around your goals, not a one-size-fits-all package.

This email address is being protected from spambots. You need JavaScript enabled to view it.
Enquire now

Tell us about your brand