Get Involved – exhibit/sponsor
Looking to work with The Allergy and Free From Show?
SHOWCASE YOUR BRAND AT the show
The Allergy & Free From Show is the UK’s only dedicated health exhibition focused on the free-from market. It delivers the country’s largest and most engaged community of free-from, plant-based, and health-conscious consumers. No other event provides such direct access to people living gluten-free, milk-free, or egg-free, as well as flexitarians, vegans, and vegetarians.
This family-friendly show attracts thousands of adults and children, with attendance predominantly driven by ABC1 affluent females in their mid-40s. Visitors are household spend decision-makers and influential in purchases beyond their home, providing brands with significant additional word-of-mouth reach.
Why exhibit?
The Allergy & Free From Show offers brands an unrivalled opportunity to engage directly with consumers, influence buying behaviour, and build loyalty:
- Visitors come ready to discover new products, identify brands they trust, and make purchase decisions on the spot.
- Brands can gather real-time feedback, increase share of wallet, and disrupt purchasing habits.
- The show connects exhibitors with a highly targeted audience in the UK’s fastest-growing health-conscious market.
How we deliver the audience
We attract our visitors through a comprehensive, multi-channel marketing campaign, including:
- Partnerships with major free-from, health, and lifestyle brands
- Collaboration with charities and advocacy groups supporting allergy and free-from lifestyles
- Media partnerships with top blogs, websites, and magazines in the health and wellness sector
- Continuous year-round social media engagement to maintain brand visibility and drive ticket sales
What makes the show unique?
The Allergy & Free From Show provides an engaging and interactive experience that goes beyond a typical exhibition:
- Educational and experiential features: Workshops, cooking demonstrations, and learning zones for nutrition, allergy management, and healthy lifestyle advice.
- Expert guidance: Speakers and influencers sharing insights on free-from diets, plant-based living, and health trends.
- Direct product interaction: Sampling, trial experiences, and live demonstrations allow visitors to engage with products before purchasing.
By attending, brands gain direct access to a highly engaged, qualified audience, influencing their choices at the moment when they are most open to discovering and adopting new products.