Welcome to the Allergy and Free From Show!

Welcome to the central hub for all things allergy and free from. At The Allergy & Free From Show, we run the world’s largest free from celebration, where you can see thousands of products, from household names to exciting start-ups; all looking to show you what they have to offer. You’ll find learning experiences and fun activities for everyone, with cooking classes, seminars, expert advice, skin consultations and more.

Birmingham 2022

5 – 6 November 2022

More Info

On top of that, this is also the place to read the latest articles from the biggest names and get exclusive deals through The Allergy & Free From Club.

And you can get the products you love every day of the year with The Allergy & Free From Shop - bringing the magic of shopping at our shows, directly to your home. 

Still not enough? Tune into The Allergy & Free From Chat every month to see interviews and cook alongs with your favourite bloggers, chefs and celebrities.

Kids Busy London

AFF Club

Join the world's only allergy and free from club to be first in line for free tickets to our spectacular shows, exclusive online offers, delicious recipes and more...

Join the Club


Freefrom Shop

From food & drink to health & beauty,  there’s something for everyone at our Free From shop.  Bringing the magic of shopping at our shows, directly to your home.

Visit our Shop

Visitor Guide

Trade Show

The world’s largest exhibition for the freefrom market. Three days at ExCeL London, packing the hall with thousands of brands, all dedicated to making freefrom living better.

Our Trade Show