Welcome to the central hub for all things allergy and free from. At The Allergy & Free From Show, we run the world’s largest free from celebration, where you can see thousands of products, from household names to exciting start-ups; all looking to show you what they have to offer. You’ll find learning experiences and fun activities for everyone, with cooking classes, seminars, expert advice, skin consultations and more.
On top of that, this is also the place to read the latest articles from the biggest names and get exclusive deals through The Allergy & Free From Club.
And you can get the products you love every day of the year with The Allergy & Free From Shop - bringing the magic of shopping at our shows, directly to your home.
Still not enough? Tune into The Allergy & Free From Chat every month to see interviews and cook alongs with your favourite bloggers, chefs and celebrities.
Join the world's only allergy and free from club to be first in line for free tickets to our spectacular shows, exclusive online offers, delicious recipes and more...
From food & drink to health & beauty, there’s something for everyone at our Free From shop. Bringing the magic of shopping at our shows, directly to your home.
The world’s largest exhibition for the freefrom market. Three days at ExCeL London, packing the hall with thousands of brands, all dedicated to making freefrom living better.
All of our Allergy and Free From Shows feature The AFF Chat Theatre, with expert speakers presenting throughout the day.