Put your brand at the heart of the show
Sponsorship at the Allergy & Free From Show puts your brand front and centre with the UK's free from community, from headline features to the stages and spaces visitors spend the most time in.
Why sponsorship matters
Sponsorship at the Allergy & Free From Show offers brands a unique opportunity to elevate their presence and connect with a highly engaged, health-conscious audience before, during, and after the event. From headline feature partnerships to bespoke branding opportunities, sponsorship helps increase visibility, drive meaningful conversations, and position your brand as a trusted voice within the free from and wellbeing sectors.
- High-intent audience: visitors are actively managing allergies or intolerances and are ready to engage with relevant products.
- Credibility by association: aligning with a trusted, established show builds authority faster than advertising alone.
- Extended reach: exposure spans pre-event marketing, onsite activation, and post-event content, not just show days.
- Tailored positioning: headline, feature zone, theatre, or sampling sponsorships align with specific brand goals.
- Stronger ROI reporting: access to visitor data and engagement metrics supports post-event evaluation.
- Standout differentiation: sponsorship visibility sets brands apart from standard exhibitors.
Ways to get involved
All prices exclude VAT. Sold packages are shown so you can see the full range on offer, get in touch to check current availability.
Headline features
Kitchen Table Talks
The main stage for the show — live demos and keynote sessions with guest speakers including Becky Excell, Dr Zoe Williams and Phil Vickery.
Skin Hub
A dedicated space showcasing natural skincare for eczema, psoriasis, dermatitis and other sensitive skin conditions.
VIP Lounge
A premium space for invited guests to relax, network and enjoy complimentary refreshments and free from products.
Food & drink features
Gluten Free Taste Test
Put your products in front of an audience actively looking for great gluten free food, across breakfast, lunch and dinner.
The Beer Garden
Independent and craft breweries leading the way in gluten free and free from brewing, in a relaxed, sociable setting.
The Restaurant
Standout restaurants showcasing allergen-friendly menus, letting visitors taste real dishes and meet the teams behind them.
The Café
At the heart of the show, a spot for the community to connect over a range of free from food and drink.
Community & product features
Tree of Life
A new feature celebrating real stories from the free from community, with genuine emotional impact.
Free From Edit
Spotlight the most exciting new product launches, creating a seamless journey from discovery to sampling and purchase.
VIP Goody Bag
Put your brand directly into the hands of VIP visitors with product inclusion in the exclusive goody bag.
Virtual Goody Bag
Sent via email after the show to the full database — a headline, product image, 50-word description and direct purchase link.
Additional opportunities
Screen Advertising
Showcase your advert across screens throughout the show, including theatres and key visitor areas. Production costs excluded.
Show Guide Sponsorship
Logo placement throughout the digital show guide, including the exhibitor list, floorplan and speaker sessions.
Exhibitor Drinks Sponsorship
Branding at the official exhibitor networking drinks reception, with exclusive exposure during the Saturday evening event.
Exhibitor Wristband Sponsorship
Logo featured on every exhibitor wristband throughout the show, with targeted exposure to exhibitors and industry professionals.
Meet & Greet Sponsorship
High-visibility branding across celebrity speaker photo and fan interaction zones, typically featured across two areas.
"You Are Here" Board Sponsorship
Brand placement across multiple navigation boards at key visitor touchpoints throughout the exhibition floorplan.
Let's talk sponsorship
All exhibiting and sponsorship opportunities are designed bespoke to match your requirements. Get in touch and we'll find the perfect solution for your brand.
Josh Lyle
Josh is the Event Manager for the Allergy & Free From Show. Taking a consultative approach, he likes to understand the brands he's working with and what they're trying to achieve, so every sponsorship package is built around your goals, not a one-size-fits-all package.
Or call: +44 (0) 7767 168755