Show Guide
Show Info
About the event
Where is the event?
Olympia London
Hammersmith Road
London W14 8UX
What are the show opening times?
Saturday 22nd June 2024 9am - 5pm
Sunday 23rd June 2024 9am - 4pm
Do I need to book to see a speaker?
No, our theatres are built into the exhibition hall and therefore free and accessible for all show visitors. The theatres do have limited seating, which will be allocated on a first come, first serve basis.
Getting there
How do I get to London Olympia?
It's quicker and easier to travel to the venue by public transport. Olympia has a dedicated train station next to the venue, Kensington (Olympia) Station, and is also walking distance from West Kensington and Barons Court underground stations. Plan your journey to Olympia London in advance and check for any travel disruptions before you leave. If you are travelling in a group, try Trainline Business for easy and efficient transport.
What about parking?
If you're arriving via car, the venue has both onsite and offsite car parking facilities available. If you require onsite parking, we ask that you pre-book online to ensure you secure a space. If you’re unable to book a space, there are off-site parking locations in our local area including Westfield Shepherd's Bush, located 10 minutes’ drive away from the venue.
Accessibility
Is the venue accessible?
You can find all information on visitor accessibility HERE.
Will you have a quiet space available?
We will have small area reserved should a visitor need a few moments away from the Show floor – to find out more about this or speak to the team contact [email protected]
Can I bring my pet?
Only support animals are allowed inside the Hall.
My question isn’t here
If you still have a question, please email us on [email protected]
What's On
There's so much to see and do at The Allergy & Free From Show at the NEC Birmingham.
Start planning your visit here!
The Inspiration Stage sponsored by Koko Dairy Free
The Kitchen sponsored by Arla LactoFREE
The Health & Wellness Zone
The Balmonds Skin Hub
The Hormone Health Hub sponsored by Arla LactoFREE
The Family Area with Kyle Dine
VIP Lounge
Meet & Greet and Book Signings
The Nomo Café
The Nail Bus
Allergy Assessment Area
The Nail Bus
A brand-new feature for 2026 is the arrival of the The Nail Bus. Founded by Bella Strickland, the beautifully converted vintage bus offers a unique mobile nail salon experience focused on natural, vegan and palm-oil-free products.
At the show, visitors can step aboard to learn more about Bella’s gentle approach to nail care, discover her range of natural nail treatments and products, and enjoy a moment of calm amid the show floor. Her team will be offering professional hand and nail treatments as well as a touch of festival fun, with cosmetic glitter face designs perfect for all ages and add a little extra sparkle when exploring the show!
Whether you’re curious about more conscious beauty choices or simply want to experience the charm of the Nail Bus, it’s a must-visit stop during the event.
Bella is offering a 10% discount using code GLOWUP10 for those who prebook their appointments before 9th May.
The Health & Wellness Zone
The Health & Wellness Zone is a brand-new feature at the Allergy & Free From Show specifically designed for people who want to feel better, live healthier and make more informed choices about their wellbeing. Bringing together trusted brands, qualified experts and practical solutions across healthy eating, nutrition, gut health, vitamins, supplements and preventative healthcare, the Health & Wellness Zone gives visitors credible advice, expert guidance and healthier alternatives.
The Hormone Health Hub sponsored by Arla LactoFREE
The Hormone Health Hub is a dedicated space for exploring the latest insights and practical guidance on hormonal health. Through a series of panels, keynotes from leading specialists and interactive discussions, this hub offers practical tips and evidence-based guidance. It'll cover key topics such as menopause, fertility and the impact of nutrition and exercise on hormone balance. Whether you're looking to better understand your hormones or improve your wellbeing, the Hormone Health Hub can help support a healthy lifestyle at every stage of life.
Allergy Assessment Area
More informational coming soon...
Speakers
Our 2026 lineup is getting even bigger and better, with an incredible wave of new speakers and chefs now confirmed. From leading medical experts ready to inform and inspire, to culinary stars bringing unforgettable flavour to the stage, and much-loved influencers set to bring the excitement - next year's show is shaping up to be our most thrilling yet.
Becky Adlington
GB Olympic swimmer & Coeliac advocate
Becky Excell
Queen of Gluten Free
Ella Mills
Deliciouslyella & Allplants
Dr Megan Rossi
The Gut Health Doctor
Kwoklyn Wan
TV chef & presenter
Host
Aimee Vivian
Capital DJ host & Coeliac advocate
Nadim Ednan-Laperouse OBE
Co-Founder of Natasha's Foundation
Tanya Ednan-Laperouse OBE
Co-Founder of Natasha's Foundation
Kyle Dine
Award-winning kids food allergy performer
Lindiwe Lewis
Founder of Behind the Allergy & allergy advocate
Host
Steve Walpole
Professional allergy and free from chef
Julianne Ponan MBE
Founder of Creative Nature
Professor Adam Fox OBE
Evelina London Children’s Hospital and Founding Director of Allergy Centre of Excellence
Host
Nathalie Newman
The Intolerant Gormand
Nick Croft-Simon
Co-Founder & CEO White Rabbit
Matt Bzdel
Founder of Gluten Free Street Gang
Sarah Howells
The Gluten Free Blogger
Richard Williams
Founder of iDustMite
Dr Helen Evans-Howells
Dr Helen Allergy
Dr Francesca Sawer
The Allergy Psychologist
Dr Polly James
Clinical Psychologist
Prof. Rosan Meyer
Paediatric Dietician & CEO of StepbyStepKidzNutrition Ltd
Dr Karen Murphy
Allergy Specialist Chartered Clinical Psychologist
Lucy Upton
The Children’s Dietitian Ltd
Amena Warner
Head of Clinical Services for Allergy UK
Alice Rose
Mindset Coach & Writer
Goldie Putrym
Allecza: The Allergy & Eczema Company
Tara Taylor
Founder of Good Grain Bakery
Jo Greenslade
Eczema Clothing
Francesca Della Penna
The Gluten Freelancer
Lauren Daly
Founder of Natrie & Sustainaclean
Eva Humphries
Founder of Whole Food Warrior
Natalie Yerlett
Specialised Paediatric Dietician
Jennifer Austin
Clinical Solution Focused Hypnotherapist
Fiona Catchpowle
Menopause Doula
Julia Young
Nutritional Therapist in PCOS & Fertility
Jane Aherne
Women's Health Nutritionist
Sarah Pinckney
Women's Health & Lifestyle Coach
Tamara Harnett
Women's Health & Performance Coach
Ben & Vicky Ellis
UK's Leading Chocolatier
Anne Iarchy
Nutritional Therapist & Coeliac Baker
Lajina Leal
Founder of Lajina Masala
Briana Banos
Documentary Filmmaker & Chronic Skin Condition Advocate
Catalin Varela
Founder of The Celiac in Italy & Celiacs in Europe
Catherine Hobson
ActAllergy
Ruth Holroyd
What Allergy?
Katie Aspinall
Founder of Free From Families
Jessica Duckworth
Severe Food Allergy Advocate
Elia Hughes
Mother of Teenager with Food Allergies
Zara Grace
Severe Allergy Advocate
Olivia Jones
Severe Allergy Advocate
Brands
Browse the exhibitor line-up for the Allergy and Free From Show 2026!
Sponsors
Exhibitors
ActAllergy
N42
Allergy Life Unfiltered
H2
Allergy UK
I34
AllergyRhino
M22
Anaphylaxis UK
H16
Anne Iarchy Coaching
J42
Azena
E32
B-fresh
N40
Skin Hub Sponsor
Balmonds’ Skin Hub
Bay’s Kitchen
K34
Ben Ellis Pastry Chef & Chocolatier
N34
BFree Foods Ltd
F50
Big Bear Blondies
N4
BioGaia UK
F36
Biona Organic
C50
Bonnie’s Yau’s Food Products Ltd
I28
Booja Booja
H24
Borough22 Doughnuts
D10
Brave Crab
N46
Breast Cancer Now
F28
British Society for Allergy & Clinical Immunology
A68
Buttermilk
F22
Calma Skincare
B36
Chunk Gluten Free
J44
Codex Labs UK
D32
Coeliac UK
M32
Creative Nature Top 14 Free
K40
Delicacy of South Asia
N28
Dilightful Bakes
N24
Dogs Trust
I46
Dr. Schär
D20
Eczema Clothing
C32
Elave Sensitive Skincare
C20
EOS Network - Eosinophilic Diseases Charity
G24
Epicase
K28
Equal Eats
Family Area
Flapjackery
N32
For The Love Of Earth
N44
Forbake S.A
F12
Forever Living Products
E44
Freeater
K56
Freedom Confectionery
L34
FREEE Foods
D12
Fung Shui Mushrooms
C52
GF Yourself!
N22
Glebe Farm
G22
Glüf
N30
Good Grain Bakery
F26
Grass & Co
D30
Green Chef
E42
Healing Alternatives
E48
Heck Foods
H26
Holland & Barrett
C50
Homemade Cuisine Gluten Free
K24
Hopstop Donuts
F30
iDust
N16
Innova Nanojet Technologies
K10/K12
It's Crystal Clear and Mystic Moon Cottage
D50
Iuvo Skincare
E52
Jennifer Austin Hypnotherapy
B36
Just Live a Little
H32
Kandy Kitchen Creations
N8
KatKin
I26
Inspiration Stage Sponsor
KoKo Dairy Free
E20
Kottonology CIC
D2
Le Gruyere
G26
Little Shield Allergy Kit
N26
Love Free From Limited
G50
Lucie Bradley Medical Herbalist
N50
Macmillan Cancer
I30
Marks & Spencer
L40
Moo Free
K54
MozzaRisella
J46
Nairn’s Oatcakes
G20
Natrie
N48
New Forest Fruit Snacks
I44
Cafe Sponsor
Nomo
OAF
E10
Olsson Scandinavia
C22
Pro-Ven Biotics
I32
Promise Gluten Free
C30
Pure NRG Nutrition
E50
Quality Sprinkles
I20
QV Skincare
B32
Riverford Organic
D40
Root Minerals
N2
RSPB
H50
Sadie Bristow Foundation
F64
Safe Appetite
F34
Schär
B86
Served
N12
Shans Allergy Merchandise
N36
SilverGuard
B30
Sin Gluten Free Goodies
F20
Skinakin
B33
Soul Fruit
E40
Suma Wholefoods
E16
SUNFLY
K42
Sweet Freedom Limited
G56
Tails.com
M20
Tesco PLC
J50
The Allergy Project
N6
The Eczema Expert
N52
The Vegetarian Society
A52
The White Rabbit Pizza Co Ltd
I40
Toast'd
I42
Tolerance
N14
Tots2teens Allergies
J34
Untamed
F14
Vive
J42
Warburtons Gluten Free
C10
Where The River Bends
E14
Wine That's Fruit
N10
Working for Wildlife
E30, J30
YESYOUCAN Gluten Free Mixes
K50
Product Finder
| Exhibitor | Stand |
|---|---|
| Allergy UK | I34 |
| Moo Free | K54 |
| Exhibitor | Stand |
|---|---|
| ActAllergy | N42 |
| Allergy Life Unfiltered | H2 |
| AllergyRhino | M22 |
| Equal Eats | Family Area |
| Innova Nanojet Technologies | K10/K12 |
| Pure NRG Nutrition | E50 |
| The Vegetarian Society | A52 |
| Exhibitor | Stand |
|---|---|
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Olsson Scandinavia | C22 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Breast Cancer Now | F28 |
| Dogs Trust | I46 |
| EOS Network - Eosinophilic Diseases Charity | G24 |
| Macmillan Cancer | I30 |
| Working for Wildlife | E30, J30 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Innova Nanojet Technologies | K10/K12 |
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | |
| Eczema Clothing | C32 |
| Elave Sensitive Skincare | C20 |
| Jennifer Austin Hypnotherapy | B36 |
| Olsson Scandinavia | C22 |
| Pure NRG Nutrition | E50 |
| Root Minerals | N2 |
| SilverGuard | B30 |
| Skinakin | B33 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Epicase | K28 |
| Safe Appetite | F34 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Bay’s Kitchen | K34 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Suma Wholefoods | E16 |
| Tesco PLC | J50 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Coeliac UK | M32 |
| Glüf | N30 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| Exhibitor | Stand |
|---|---|
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| Allergy UK | I34 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Buttermilk | F22 |
| Chunk Gluten Free | J44 |
| Creative Nature Top 14 Free | K40 |
| Dr. Schär | D20 |
| Forbake S.A | F12 |
| Forever Living Products | E44 |
| Freedom Confectionery | L34 |
| Glebe Farm | G22 |
| Glüf | N30 |
| Heck Foods | H26 |
| Homemade Cuisine Gluten Free | K24 |
| Just Live a Little | H32 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Quality Sprinkles | I20 |
| Riverford Organic | D40 |
| Schär | B86 |
| Suma Wholefoods | E16 |
| SUNFLY | K42 |
| Sweet Freedom Limited | G56 |
| Toast'd | I42 |
| Vive | J42 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | |
| Elave Sensitive Skincare | C20 |
| Olsson Scandinavia | C22 |
| Root Minerals | N2 |
| SilverGuard | B30 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Bay’s Kitchen | K34 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| BioGaia UK | F36 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Coeliac UK | M32 |
| Creative Nature Top 14 Free | K40 |
| Dr. Schär | D20 |
| Freeater | K56 |
| FREEE Foods | D12 |
| Glebe Farm | G22 |
| Glüf | N30 |
| Homemade Cuisine Gluten Free | K24 |
| KoKo Dairy Free | E20 |
| Love Free From Limited | G50 |
| MozzaRisella | J46 |
| Nairn’s Oatcakes | G20 |
| New Forest Fruit Snacks | I44 |
| Pure NRG Nutrition | E50 |
| Schär | B86 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Suma Wholefoods | E16 |
| Tesco PLC | J50 |
| Warburtons Gluten Free | C10 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Innova Nanojet Technologies | K10/K12 |
| Exhibitor | Stand |
|---|---|
| BioGaia UK | F36 |
| Eczema Clothing | C32 |
| Jennifer Austin Hypnotherapy | B36 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| Forever Living Products | E44 |
| Innova Nanojet Technologies | K10/K12 |
| Natrie | N48 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| SilverGuard | B30 |
| Skinakin | B33 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Root Minerals | N2 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| BioGaia UK | F36 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| Love Free From Limited | G50 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Jennifer Austin Hypnotherapy | B36 |
| Safe Appetite | F34 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Eczema Clothing | C32 |
| Equal Eats | Family Area |
| Glüf | N30 |
| Jennifer Austin Hypnotherapy | B36 |
| Safe Appetite | F34 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| Homemade Cuisine Gluten Free | K24 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| British Society for Allergy & Clinical Immunology | A68 |
| Epicase | K28 |
| Forever Living Products | E44 |
| Grass & Co | D30 |
| Pro-Ven Biotics | I32 |
| Exhibitor | Stand |
|---|---|
| Innova Nanojet Technologies | K10/K12 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Eczema Clothing | C32 |
| Healing Alternatives | E48 |
| Iuvo Skincare | E52 |
| Jennifer Austin Hypnotherapy | B36 |
| Exhibitor | Stand |
|---|---|
| Bay’s Kitchen | K34 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| BioGaia UK | F36 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Nomo | |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Suma Wholefoods | E16 |
| Tesco PLC | J50 |
| Warburtons Gluten Free | C10 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| Homemade Cuisine Gluten Free | K24 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| Homemade Cuisine Gluten Free | K24 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| SilverGuard | B30 |
| Skinakin | B33 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| Freeater | K56 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| SilverGuard | B30 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Olsson Scandinavia | C22 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Creative Nature Top 14 Free | K40 |
| Just Live a Little | H32 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Innova Nanojet Technologies | K10/K12 |
| Pure NRG Nutrition | E50 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | |
| BioGaia UK | F36 |
| Eczema Clothing | C32 |
| Elave Sensitive Skincare | C20 |
| Iuvo Skincare | E52 |
| Jennifer Austin Hypnotherapy | B36 |
| Olsson Scandinavia | C22 |
| Root Minerals | N2 |
| Suma Wholefoods | E16 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Elave Sensitive Skincare | C20 |
| Pure NRG Nutrition | E50 |
| Root Minerals | N2 |
| Exhibitor | Stand |
|---|---|
| Glüf | N30 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Chunk Gluten Free | J44 |
| Creative Nature Top 14 Free | K40 |
| KoKo Dairy Free | E20 |
| Pure NRG Nutrition | E50 |
| Suma Wholefoods | E16 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Root Minerals | N2 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Coeliac UK | M32 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Suma Wholefoods | E16 |
| Tesco PLC | J50 |
| Warburtons Gluten Free | C10 |
Welcome to The Allergy & Free From show
WELCOME
Annie Bennett
Event Manager
at Racoon Media Group
We’re so excited to welcome you to The Allergy & Free From Show at Olympia London!
As a passionate and dedicated team, we’re proud to bring this unique event to life – a space where everyone living with allergies, intolerances, and free from lifestyles can discover products, hear expert advice, and connect with a like-minded community. Whether you’re managing coeliac disease, food allergies, eczema, asthma, or exploring a free-from lifestyle, this show is for you.
Since we acquired the event in 2023, the show has continued to grow, and this year we’ve worked hard to make it our biggest and most inclusive event yet. Expect brilliant brands, delicious samples, insightful talks, and the chance to speak directly with specialists who truly understand.
To help you make the most of your visit, use the Exhibitors link in the Show Guide to browse the A to Z of brands attending. And don’t forget to check out the Agenda section to see what’s on, where, and when – from expert panels to cooking demos and Q&As.
Thank you for being here and for supporting the show – we hope you have a fantastic weekend with us!
With best wishes,
Annie Bennett
Event Manager, The Allergy & Free From Show
Show Highlights
Browse some of the exciting competitions, activations and special offers that brands plan to offer on their stands at the Allergy & Free From Show.
Competitions, discounts & demos with CurlyEllie
The Family Trail
Win a Love Free From Selection Box
Win an Exclusive First Try of Healing Alternatives Brand-New Skin-Soothing Range!
20% off with Peruda Skincare
Taste and win big at the TESCO stand
Exclusive 20% discount and lots of fantastic prizes up for grabs with Eczema Clothing
Exclusive Discounts, Fun Quiz Games & Big Prizes with BFree
Enjoy 50% off at the ecoegg stand
Win a gluten free hamper worth over £150!
Transform your home into an allergy-free space
The new THOMAS XTREME PRO 4ALL with its bagless 2in1 technology offers maximum flexibility: AQUA filter box for allergy relief and deep clean, CYCLOON filter box for a quick vacuum run in between. Whether vacuuming, intensive wet cleaning or removing stains – the all-in-one solution manages it all. With 1700 watts max., it removes dirt and dust effortlessly. Its innovative wet cleaning system washes out stains from upholstery and carpets, leaving hard floors sparkling and clean. Allergens and odours are effectively bound in water resulting in noticeably refreshed room air. Made for allergy relief!
Visit them on stand G44
Get permanent relief from your inhaled allergies
AllergyRhino is joining the Allergy & Free From Show, bringing personalised allergy care to help you breathe easier.
If you've got inhaled allergies, we can help. Sign up for treatment at the show and get a free instant allergy test, free consultation, and 50% off your first month with code RHINO50. Our treatment retrains your immune system for long-term relief. Plus, get a free gift bag when you sign up at Stand F58. Limited offer – while stocks last. You can also start today with a free virtual diagnosis at allergyrhino.com.
Visit them on stand F58
Award-winning allergy-friendly natural skincare from Balmonds
Balmonds, hosts of this year’s Skin Clinic, have led the way in groundbreaking natural skincare for those living with allergies & eczema for over 20 years, most notably with their bestselling hemp and beeswax balm, Skin Salvation, the UK’s only 100% natural topical treatment for eczema.
Recently they’ve won GOLD & SILVER medals in the prestigious Free From Skincare Awards, with their already multi-awardwinning Super 7 Serum emerging as a fantastically popular calming serum for allergy-prone skin. You can try Skin Salvation or Super 7 Serum for yourself with 20% off balmonds.co.uk using code AFFS2025.
T&Cs: 20% off full price products on the balmonds.co.uk website; one use per customer, doesn’t combine with other offers, bundles or codes. Ends 31.7.25
Visit them stand E20
Sarah Pinckney
Tamara Harnett
Jane Aherne
Julia Young
Olivia Jones
Fiona Catchpowle
Katie Aspinall
Alice Rose
Jennifer Austin
Prof. Rosan Meyer
Natalie Yerlett
Nick Croft-Simon
Lajina Leal
Ben & Vicky Ellis
Dr Polly James
Lauren Daly
Matt Bzdel
Dr Helen Evans-Howells
Catalin Varela
Richard Williams
Briana Banos
Jessica Duckworth
Elia Hughes
Zara Grace
Aimee Vivian
Tara Taylor
Anne Iarchy
Dr Francesca Sawer
Lindiwe Lewis
Kwoklyn Wan
Dr Megan Rossi
Ella Mills
Becky Adlington
Becky Adlington is one of Great Britain’s most successful female swimmers. At the 2008 Beijing Olympics, she won two gold medals in the 400m and 800m freestyle events, breaking a 19-year-old world record in the 800m. She went on to win two bronze medals at the 2012 London Olympics. Adlington, who was appointed OBE in 2009 for her services to sport, retired from competitive swimming in 2013 and has since become a regular pundit for the BBC’s swimming coverage. She is also the founder of Becky Adlington’s SwimStars, an initiative dedicated to helping children learn to swim.
In October 2024, at the age of 35, Adlington was diagnosed with coeliac disease. She is now an advocate for raising awareness of the condition and will be sharing her story at the Allergy & Free From Show!
Nadim Ednan-Laperouse OBE
Tanya Ednan-Laperouse OBE
Eva Humphries
Amena Warner
Francesca Della Penna
Jo Greenslade
Goldie Putrym
Lucy Upton
Sarah Howells
Catherine Hobson
Julianne Ponan MBE
Nathalie Newman
Steve Walpole
Kyle Dine
Ruth Holroyd
Professor Adam Fox OBE
Agenda
The speaker schedule will be subject to change up until the event. Make sure to keep checking back at this page to keep up to date with updates and announcements!
The INSPIRATION STAGE Sponsored by Koko Dairy Free
Saturday
09:35-09:45
Welcome from our host!
The Inspiration Stage sponsored by Koko Dairy Free
09:45-10:30
My Child Has a Food Allergy, What Are My Options?
The Inspiration Stage sponsored by Koko Dairy Free
10:45-11:15
Balmonds Presents: Topical Steroid Withdrawal
The Inspiration Stage sponsored by Koko Dairy Free
11:30-12:15
Fireside chat with the Queen of Gluten Free
The Inspiration Stage sponsored by Koko Dairy Free
13:00-13:45
Allergy Travel Guide- Japan and Beyond
The Inspiration Stage sponsored by Koko Dairy Free
14:00-14:30
The Future of Gluten-Free: Innovation, Progress & What Comes Next?
The Inspiration Stage sponsored by Koko Dairy Free
14:45-15:15
NARF: Becoming Independent with Food Allergies
The Inspiration Stage sponsored by Koko Dairy Free
15:30-16:15
Gut Health: Supporting Coeliac, Special Dietary Requirements & Overall Wellbeing
The Inspiration Stage sponsored by Koko Dairy Free
Sunday
10:05-10:15
Welcome from our host!
The Inspiration Stage sponsored by Koko Dairy Free
10:15-11:00
Food Allergy Treatment Options from a Psychological Perspective
The Inspiration Stage sponsored by Koko Dairy Free
11:15-12:00
Panel: Top tips to deal with household allergies - to improve your health, your skin and your sleep
The Inspiration Stage sponsored by Koko Dairy Free
13:45-14:15
Managing the Spectrum of Feeding Difficulties
The Inspiration Stage sponsored by Koko Dairy Free
14:30-15:15
Fireside Chat with Becky Adlington
The Inspiration Stage sponsored by Koko Dairy Free
The Live Kitchen sponsored by Arla LactoFree
Saturday
09:45-10:00
Welcome From Our Host!
The Kitchen sponsored by Arla LactoFREE
11:15-11:45
Gluten Free Egg Noodles
The Kitchen sponsored by Arla LactoFREE
12:15-12:45
Ben & Vicky Ellis: Health-Conscious Luxury: The Future of Allergen-Free Chocolate
The Kitchen sponsored by Arla LactoFREE
13:15-13:45
Birmingham Inspired Homestyle Indian Curry
The Kitchen sponsored by Arla LactoFREE
14:15-14:45
Nourishing the Allergic Immune System
The Kitchen sponsored by Arla LactoFREE
15:15-15:45
Traditional Cheese and Egg Balls from Abruzzo, Italy
The Kitchen sponsored by Arla LactoFREE
16:15-16:45
Gluten Free Chinese Dishes
The Kitchen sponsored by Arla LactoFREE
Sunday
10:50-11:00
Welcome From Our Host!
The Kitchen sponsored by Arla LactoFREE
11:00-11:30
A Plant-Based Recipe: Naturally Free From
The Kitchen sponsored by Arla LactoFREE
12:00-12:30
Feel Good Gluten Free
The Kitchen sponsored by Arla LactoFREE
13:00-13:30
Flatbread with Garlic & Olive Oil
The Kitchen sponsored by Arla LactoFREE
15:00-15:30
Seeded Soft Dinner Rolls
The Kitchen sponsored by Arla LactoFREE
Correct at time of publishing 09/02/26