Show Guide
Show Info
About the event
Where is the event?
Olympia London
Hammersmith Road
London W14 8UX
What are the show opening times?
Saturday 22nd June 2024 9am - 5pm
Sunday 23rd June 2024 9am - 4pm
Do I need to book to see a speaker?
No, our theatres are built into the exhibition hall and therefore free and accessible for all show visitors. The theatres do have limited seating, which will be allocated on a first come, first serve basis.
Getting there
How do I get to London Olympia?
It's quicker and easier to travel to the venue by public transport. Olympia has a dedicated train station next to the venue, Kensington (Olympia) Station, and is also walking distance from West Kensington and Barons Court underground stations. Plan your journey to Olympia London in advance and check for any travel disruptions before you leave. If you are travelling in a group, try Trainline Business for easy and efficient transport.
What about parking?
If you're arriving via car, the venue has both onsite and offsite car parking facilities available. If you require onsite parking, we ask that you pre-book online to ensure you secure a space. If you’re unable to book a space, there are off-site parking locations in our local area including Westfield Shepherd's Bush, located 10 minutes’ drive away from the venue.
Accessibility
Is the venue accessible?
You can find all information on visitor accessibility HERE.
Will you have a quiet space available?
We will have small area reserved should a visitor need a few moments away from the Show floor – to find out more about this or speak to the team contact [email protected]
Can I bring my pet?
Only support animals are allowed inside the Hall.
My question isn’t here
If you still have a question, please email us on [email protected]
What's on
There is so much to do at The Allergy & Free From Show Birmingham. Get planning your visit here!
The Inspiration Stage sponsored by Koko Dairy Free
The Kitchen sponsored by Arla LactoFREE
The Health & Wellness Zone
The Balmonds Skin Hub
The Hormone Health Hub sponsored by Arla Cultura
The Family Area with Kyle Dine
VIP Lounge
Meet & Greet and Book Signings
The Nomo Café
Allergy Assessment Area
The Health & Wellness Zone
The Health & Wellness Zone is a brand-new feature at the Allergy & Free From Show specifically designed for people who want to feel better, live healthier and make more informed choices about their wellbeing. Bringing together trusted brands, qualified experts and practical solutions across healthy eating, nutrition, gut health, vitamins, supplements and preventative healthcare, the Health & Wellness Zone gives visitors credible advice, expert guidance and healthier alternatives.
The Hormone Health Hub sponsored by Arla Cultura
The Hormone Health Hub is a dedicated space for exploring the latest insights and practical guidance on hormonal health. Through a series of panels, keynotes from leading specialists and interactive discussions, this hub offers practical tips and evidence-based guidance. It'll cover key topics such as menopause, fertility and the impact of nutrition and exercise on hormone balance. Whether you're looking to better understand your hormones or improve your wellbeing, the Hormone Health Hub can help support a healthy lifestyle at every stage of life.
Allergy Assessment Area
More informational coming soon...
Speakers
Our 2026 lineup is getting even bigger and better, with an incredible wave of new speakers and chefs now confirmed. From leading medical experts ready to inform and inspire, to culinary stars bringing unforgettable flavour to the stage, and much-loved influencers set to bring the excitement - next year's show is shaping up to be our most thrilling yet.
Becky Adlington
GB Olympic swimmer & Coeliac advocate
Becky Excell
Queen of Gluten Free
Ella Mills
deliciouslyella & allplants
Dr Megan Rossi
theguthealthdoctor
Kwoklyn Wan
TV chef & presenter
Host
Aimee Vivian
Capital DJ host & Coeliac advocate
Nadim Ednan-Laperouse OBE
Co-Founder of Natasha's Foundation
Tanya Ednan-Laperouse OBE
Co-Founder of Natasha's Foundation
Kyle Dine
Award-winning kids food allergy performer
Lindiwe Lewis
Founder of Behind the Allergy & allergy advocate
Host
Steve Walpole
Professional allergy and free from chef
Julianne Ponan MBE
Founder of Creative Nature
Professor Adam Fox OBE
Evelina London Children’s Hospital and Founding Director of Allergy Centre of Excellence
Host
Nathalie Newman
The Intolerant Gormand
Matt Bzdel
Founder of Gluten Free Street Gang
Francesca Della Penna
The Gluten Freelancer
Catherine Hobson
ActAllergy
Ruth Holroyd
What Allergy?
Sarah Howells
The Gluten Free Blogger
Richard Williams
Founder of iDustMite
Lucy Upton
The Children’s Dietitian Ltd
Goldie Putrym
Allecza: The Allergy & Eczema Company
Dr Helen Evans-Howells
Dr Helen Allergy
Dr Francesca Sawer
The Allergy Psychologist
Anne Iarchy
Nutritional Therapist & Coeliac Baker
Lauren Daly
Founder of Natrie & Sustainaclean
Briana Banos
Documentary Filmmaker & Chronic Skin Condition Advocate
Tara Taylor
Founder of Good Grain Bakery
Catalin Varela
Founder of The Celiac in Italy & Celiacs in Europe
Jessica Duckworth
Severe Food Allergy Advocate
Elia Hughes
Mother of Teenager with Food Allergies
Zara Grace
Severe Allergy Advocate
Brands
Browse the exhibitor line-up for the Allergy and Free From Show 2026!
Sponsors
Exhibitors
ActAllergy
N42
Allergy Life Unfiltered
H2
Allergy UK
A54
AllergyRhino
M22
Anaphylaxis UK
B52
Anne Iarchy Coaching
J42
Azena
E32
B-fresh
N40
Sponsor
Balmonds’ Skin Hub
B20- The Balmonds Skin Clinic
Bay’s Kitchen
K34
Ben Ellis Pastry Chef & Chocolatier
N34
BFree Foods Ltd
F50
Big Bear Blondies
N4
BioGaia UK
F36
Bonnie’s Yau’s Food Products Ltd
I28
Booja Booja
H24
Borough22 Doughnuts
D10
Brave Crab
N46
Breast Cancer Now
F28
BSACI
A68
Buttermilk
F22
Calma Skincare
B38
Chunk of Devon
J44
Codex Labs UK
D32
Coeliac UK
M32
Creative Nature Top 14 Free
K40
Delicacy of South Asia
N28
Dilightful Bakes
N24
Dogs Trust
I46
Dr. Schär
B86
Eczema Clothing
C32
Elave Sensitive Skincare
C20
EOS Network - Eosinophilic Diseases Charity
G24
Epicase
K28
Equal Eats
Family Area
Flapjackery
N32
For The Love Of Earth
N44
Forbake S.A
F12
Forever Living Products
E44
Freeater
K56
Freedom Confectionery
L34
FREEE Foods
D12
Fung Shui Mushrooms
C52
GF Yourself!
N22
Glebe Farm
G22
Glüf
N30
Good Grain Bakery
F26
Grass & Co
D30
Green Chef
E42
Healing Alternatives
E48
Heck Foods
H26
Sponsor
Holland & Barrett
C50
Homemade Cuisine Gluten Free
K24
Hopstop Donuts
F30
iDust
N16
Innova Nanojet Technologies
K10/K12
It's Crystal Clear and Mystic Moon Cottage
D50
Iuvo Skincare
E52
Just Live a Little
H32
Kandy Kitchen Creations
N8
KatKin
I26
Sponsor
KoKo Dairy Free
E20
Kottonology CIC
D2
Le Gruyere
G26
Little Shield Allergy Kit
N26
Love Free From Limited
G50
Lucie Bradley Medical Herbalist
N50
Macmillan Cancer
I30
Marks & Spencer
L40
Moo Free
K54
MozzaRisella
J46
Nairn’s Oatcakes
G20
Natrie
N48
New Forest Fruit Snacks
I44
Sponsor
Nomo
Cafe
OAF
E10
Olsson Haircare
C22
Pius Vita Superfoods
E55
Plant S
E36
Pro-Ven Biotics
I32
Promise Gluten Free
C30
Pure NRG Nutrition
E50
Quality Sprinkles
I20
QV Skincare
B32
Riverford Organic
D40
Root Minerals
N2
RSPB
H50
Sadie Bristow Foundation
F64
Safe Appetite
F34
Saputo Dairy UK
D34
Served
N12
Shans Allergy Merchandise
N36
SilverGuard
B30
Sin Gluten Free Goodies
F20
Skinakin
B33
Soul Fruit
E40
SUNFLY
K42
SUPERKEEN
I36
Sweet Freedom Limited
G56
Synergised Group Ltd
I54
T. Buckwheat Tea
tbc
Tails.com
M20
Tesco PLC
J50
The Allergy Project
N6
The Eczema Expert
N52
The Vegetarian Society
A52
The White Rabbit Pizza Co Ltd
I40
Toast'd
I42
Tolerance
N14
Tots2teens Allergies
J34
Untamed
F14
Vive
J42
Warburtons Gluten Free
C10
Where The River Bends
E14
Wine That's Fruit
N10
Working for Wildlife
E30, J30 & G52
YESYOUCAN Gluten Free Mixes
K50
Product Finder
| Exhibitor | Stand |
|---|---|
| Allergy UK | A54 |
| Moo Free | K54 |
| Exhibitor | Stand |
|---|---|
| ActAllergy | N42 |
| Allergy Life Unfiltered | H2 |
| AllergyRhino | M22 |
| Equal Eats | Family Area |
| Innova Nanojet Technologies | K10/K12 |
| Pure NRG Nutrition | E50 |
| The Vegetarian Society | A52 |
| Exhibitor | Stand |
|---|---|
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Olsson Haircare | C22 |
| Pius Vita Superfoods | E55 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Breast Cancer Now | F28 |
| Dogs Trust | I46 |
| EOS Network - Eosinophilic Diseases Charity | G24 |
| Macmillan Cancer | I30 |
| Working for Wildlife | E30, J30 & G52 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Innova Nanojet Technologies | K10/K12 |
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | B20- The Balmonds Skin Clinic |
| Eczema Clothing | C32 |
| Elave Sensitive Skincare | C20 |
| Olsson Haircare | C22 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Root Minerals | N2 |
| SilverGuard | B30 |
| Skinakin | B33 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Epicase | K28 |
| Safe Appetite | F34 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Bay’s Kitchen | K34 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Tesco PLC | J50 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Coeliac UK | M32 |
| Glüf | N30 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| Exhibitor | Stand |
|---|---|
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Allergy UK | A54 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Buttermilk | F22 |
| Chunk of Devon | J44 |
| Creative Nature Top 14 Free | K40 |
| Dr. Schär | B86 |
| Forbake S.A | F12 |
| Forever Living Products | E44 |
| Freedom Confectionery | L34 |
| Glebe Farm | G22 |
| Glüf | N30 |
| Heck Foods | H26 |
| Just Live a Little | H32 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Quality Sprinkles | I20 |
| Riverford Organic | D40 |
| Saputo Dairy UK | D34 |
| SUNFLY | K42 |
| Sweet Freedom Limited | G56 |
| T. Buckwheat Tea | tbc |
| Toast'd | I42 |
| Vive | J42 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | B20- The Balmonds Skin Clinic |
| Elave Sensitive Skincare | C20 |
| Olsson Haircare | C22 |
| Root Minerals | N2 |
| SilverGuard | B30 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Bay’s Kitchen | K34 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| BioGaia UK | F36 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Coeliac UK | M32 |
| Creative Nature Top 14 Free | K40 |
| Dr. Schär | B86 |
| Freeater | K56 |
| FREEE Foods | D12 |
| Glebe Farm | G22 |
| Glüf | N30 |
| KoKo Dairy Free | E20 |
| Love Free From Limited | G50 |
| MozzaRisella | J46 |
| Nairn’s Oatcakes | G20 |
| New Forest Fruit Snacks | I44 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| SUPERKEEN | I36 |
| Tesco PLC | J50 |
| Warburtons Gluten Free | C10 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Innova Nanojet Technologies | K10/K12 |
| Pius Vita Superfoods | E55 |
| Exhibitor | Stand |
|---|---|
| BioGaia UK | F36 |
| Eczema Clothing | C32 |
| Plant S | E36 |
| Exhibitor | Stand |
|---|---|
| Forever Living Products | E44 |
| Innova Nanojet Technologies | K10/K12 |
| Natrie | N48 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| SilverGuard | B30 |
| Skinakin | B33 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Root Minerals | N2 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| BioGaia UK | F36 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| Love Free From Limited | G50 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Safe Appetite | F34 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Eczema Clothing | C32 |
| Equal Eats | Family Area |
| Glüf | N30 |
| Safe Appetite | F34 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| BSACI | A68 |
| Epicase | K28 |
| Forever Living Products | E44 |
| Grass & Co | D30 |
| Pro-Ven Biotics | I32 |
| Exhibitor | Stand |
|---|---|
| Innova Nanojet Technologies | K10/K12 |
| Exhibitor | Stand |
|---|---|
| Anne Iarchy Coaching | J42 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Eczema Clothing | C32 |
| Healing Alternatives | E48 |
| Iuvo Skincare | E52 |
| Synergised Group Ltd | I54 |
| Exhibitor | Stand |
|---|---|
| Bay’s Kitchen | K34 |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| BioGaia UK | F36 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Nomo | Cafe |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Tesco PLC | J50 |
| Warburtons Gluten Free | C10 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Eczema Clothing | C32 |
| SilverGuard | B30 |
| Skinakin | B33 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| Freeater | K56 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| SilverGuard | B30 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Olsson Haircare | C22 |
| Tots2teens Allergies | J34 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Creative Nature Top 14 Free | K40 |
| Just Live a Little | H32 |
| MozzaRisella | J46 |
| Pure NRG Nutrition | E50 |
| Exhibitor | Stand |
|---|---|
| AllergyRhino | M22 |
| Innova Nanojet Technologies | K10/K12 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | B20- The Balmonds Skin Clinic |
| BioGaia UK | F36 |
| Eczema Clothing | C32 |
| Elave Sensitive Skincare | C20 |
| Iuvo Skincare | E52 |
| Olsson Haircare | C22 |
| Root Minerals | N2 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Borough22 Doughnuts | D10 |
| Creative Nature Top 14 Free | K40 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Soul Fruit | E40 |
| Exhibitor | Stand |
|---|---|
| Balmonds’ Skin Hub | B20- The Balmonds Skin Clinic |
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Elave Sensitive Skincare | C20 |
| Pure NRG Nutrition | E50 |
| Root Minerals | N2 |
| Exhibitor | Stand |
|---|---|
| Glüf | N30 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| Chunk of Devon | J44 |
| Creative Nature Top 14 Free | K40 |
| KoKo Dairy Free | E20 |
| Pure NRG Nutrition | E50 |
| YESYOUCAN Gluten Free Mixes | K50 |
| Exhibitor | Stand |
|---|---|
| Root Minerals | N2 |
| Exhibitor | Stand |
|---|---|
| Ben Ellis Pastry Chef & Chocolatier | N34 |
| BFree Foods Ltd | F50 |
| Bonnie’s Yau’s Food Products Ltd | I28 |
| Borough22 Doughnuts | D10 |
| Coeliac UK | M32 |
| FREEE Foods | D12 |
| KoKo Dairy Free | E20 |
| MozzaRisella | J46 |
| Pius Vita Superfoods | E55 |
| Pure NRG Nutrition | E50 |
| Sin Gluten Free Goodies | F20 |
| Soul Fruit | E40 |
| Tesco PLC | J50 |
| Warburtons Gluten Free | C10 |
Welcome to The Allergy & Free From show
WELCOME
Annie Bennett
Event Manager
at Racoon Media Group
We’re so excited to welcome you to The Allergy & Free From Show at Olympia London!
As a passionate and dedicated team, we’re proud to bring this unique event to life – a space where everyone living with allergies, intolerances, and free from lifestyles can discover products, hear expert advice, and connect with a like-minded community. Whether you’re managing coeliac disease, food allergies, eczema, asthma, or exploring a free-from lifestyle, this show is for you.
Since we acquired the event in 2023, the show has continued to grow, and this year we’ve worked hard to make it our biggest and most inclusive event yet. Expect brilliant brands, delicious samples, insightful talks, and the chance to speak directly with specialists who truly understand.
To help you make the most of your visit, use the Exhibitors link in the Show Guide to browse the A to Z of brands attending. And don’t forget to check out the Agenda section to see what’s on, where, and when – from expert panels to cooking demos and Q&As.
Thank you for being here and for supporting the show – we hope you have a fantastic weekend with us!
With best wishes,
Annie Bennett
Event Manager, The Allergy & Free From Show
Show Highlights
Browse some of the exciting competitions, activations and special offers that brands plan to offer on their stands at the Allergy & Free From Show.
Competitions, discounts & demos with CurlyEllie
The Family Trail
Win a Love Free From Selection Box
Win an Exclusive First Try of Healing Alternatives Brand-New Skin-Soothing Range!
20% off with Peruda Skincare
Taste and win big at the TESCO stand
Exclusive 20% discount and lots of fantastic prizes up for grabs with Eczema Clothing
Exclusive Discounts, Fun Quiz Games & Big Prizes with BFree
Enjoy 50% off at the ecoegg stand
Win a gluten free hamper worth over £150!
Transform your home into an allergy-free space
The new THOMAS XTREME PRO 4ALL with its bagless 2in1 technology offers maximum flexibility: AQUA filter box for allergy relief and deep clean, CYCLOON filter box for a quick vacuum run in between. Whether vacuuming, intensive wet cleaning or removing stains – the all-in-one solution manages it all. With 1700 watts max., it removes dirt and dust effortlessly. Its innovative wet cleaning system washes out stains from upholstery and carpets, leaving hard floors sparkling and clean. Allergens and odours are effectively bound in water resulting in noticeably refreshed room air. Made for allergy relief!
Visit them on stand G44
Get permanent relief from your inhaled allergies
AllergyRhino is joining the Allergy & Free From Show, bringing personalised allergy care to help you breathe easier.
If you've got inhaled allergies, we can help. Sign up for treatment at the show and get a free instant allergy test, free consultation, and 50% off your first month with code RHINO50. Our treatment retrains your immune system for long-term relief. Plus, get a free gift bag when you sign up at Stand F58. Limited offer – while stocks last. You can also start today with a free virtual diagnosis at allergyrhino.com.
Visit them on stand F58
Award-winning allergy-friendly natural skincare from Balmonds
Balmonds, hosts of this year’s Skin Clinic, have led the way in groundbreaking natural skincare for those living with allergies & eczema for over 20 years, most notably with their bestselling hemp and beeswax balm, Skin Salvation, the UK’s only 100% natural topical treatment for eczema.
Recently they’ve won GOLD & SILVER medals in the prestigious Free From Skincare Awards, with their already multi-awardwinning Super 7 Serum emerging as a fantastically popular calming serum for allergy-prone skin. You can try Skin Salvation or Super 7 Serum for yourself with 20% off balmonds.co.uk using code AFFS2025.
T&Cs: 20% off full price products on the balmonds.co.uk website; one use per customer, doesn’t combine with other offers, bundles or codes. Ends 31.7.25
Visit them stand E20
Lauren Daly
Matt Bzdel
Dr Helen Evans-Howells
Catalin Varela
Richard Williams
Briana Banos
Jessica Duckworth
Elia Hughes
Zara Grace
Aimee Vivian
Tara Taylor
Anne Iarchy
Dr Francesca Sawer
Lindiwe Lewis
Kwoklyn Wan
Dr Megan Rossi
Ella Mills
Becky Adlington
Becky Adlington is one of Great Britain’s most successful female swimmers. At the 2008 Beijing Olympics, she won two gold medals in the 400m and 800m freestyle events, breaking a 19-year-old world record in the 800m. She went on to win two bronze medals at the 2012 London Olympics. Adlington, who was appointed OBE in 2009 for her services to sport, retired from competitive swimming in 2013 and has since become a regular pundit for the BBC’s swimming coverage. She is also the founder of Becky Adlington’s SwimStars, an initiative dedicated to helping children learn to swim.
In October 2024, at the age of 35, Adlington was diagnosed with coeliac disease. She is now an advocate for raising awareness of the condition and will be sharing her story at the Allergy & Free From Show!
Nadim Ednan-Laperouse OBE
Tanya Ednan-Laperouse OBE
Francesca Della Penna
Jo Greenslade
Goldie Putrym
Lucy Upton
Sarah Howells
Catherine Hobson
Julianne Ponan MBE
Nathalie Newman
Steve Walpole
Kyle Dine
Ruth Holroyd
Professor Adam Fox OBE
Agenda
The speaker schedule will be subject to change up until the event. Make sure to keep checking back at this page to keep up to date with updates and announcements for the 2025 expo.
The INSPIRATION STAGE Sponsored by Koko Dairy Free
Saturday
09:35-09:45
Welcome from our host!
The Inspiration Stage sponsored by Koko Dairy Free
09:45-10:30
My Child Has a Food Allergy, What Are y Options?
The Inspiration Stage sponsored by Koko Dairy Free
10:45-11:15
Topical Steroid Withdrawal
The Inspiration Stage sponsored by Koko Dairy Free
11:30-12:15
Fireside chat with the Queen of Gluten Free!
The Inspiration Stage sponsored by Koko Dairy Free
13:00-13:45
Allergy Travel Guide- Japan and Beyond
The Inspiration Stage sponsored by Koko Dairy Free
14:00-14:30
The GF Panel
The Inspiration Stage sponsored by Koko Dairy Free
14:45-15:15
Becoming Independent with Food Allergies with NARF
The Inspiration Stage sponsored by Koko Dairy Free
15:30-16:15
Gut Health: Supporting Coeliac, Special Dietary Requirements & Overall Wellbeing
The Inspiration Stage sponsored by Koko Dairy Free
Sunday
10:05-10:15
Welcome from our host!
The Inspiration Stage sponsored by Koko Dairy Free
10:15-11:00
Food Allergy Treatment Options from a Psychological Perspective
The Inspiration Stage sponsored by Koko Dairy Free
11:15-12:00
Panel: Top tips to deal with household allergies - to improve your health, your skin and your sleep
The Inspiration Stage sponsored by Koko Dairy Free
12:15-13:00
Q&A Forum: Feeding your allergic kids at home, school and out and about
The Inspiration Stage sponsored by Koko Dairy Free
13:45-14:15
Panel: Top tips to deal with household allergies - to improve your health, your skin and your sleep
The Inspiration Stage sponsored by Koko Dairy Free
14:30-15:15
Active & Coeliac Safe: Tips for Health, Nutrition & Performance
The Inspiration Stage sponsored by Koko Dairy Free
The Live Kitchen sponsored by Arla LactoFree
Saturday
09:45-10:00
Welcome from our host!
The Kitchen sponsored by Arla LactoFREE
10:00-10:45
Ready Steady Cook! Using Arla Products
The Kitchen sponsored by Arla LactoFREE
11:15-11:45
Gluten Free Egg Noodles!
The Kitchen sponsored by Arla LactoFREE
12:15-12:45
Ben Ellis: Health-Conscious Luxury: The Future of Allergen-Free Chocolate
The Kitchen sponsored by Arla LactoFREE
13:15-13:45
Birmingham Inspired Homestyle Indian Curry
The Kitchen sponsored by Arla LactoFREE
14:15-14:45
Feelgood Nutrients We Aren't Getting Enough Of! - CONFIRM
The Kitchen sponsored by Arla LactoFREE
15:15-15:45
Traditional cheese and egg balls from Abruzzo, Italy
The Kitchen sponsored by Arla LactoFREE
16:15-16:45
Gluten Free Chinese Dishes
The Kitchen sponsored by Arla LactoFREE
Sunday
10:50-11:00
Welcome from our host!
The Kitchen sponsored by Arla LactoFREE
11:00-11:30
Confirm
The Kitchen sponsored by Arla LactoFREE
12:00-12:30
Brunch with Becky!
The Kitchen sponsored by Arla LactoFREE
13:00-13:30
Flatbread with Garlic & Olive Oil
The Kitchen sponsored by Arla LactoFREE
14:00-14:30
ARLA CONFIRM
The Kitchen sponsored by Arla LactoFREE
15:00-15:30
Seeded Soft Dinner Rolls
The Kitchen sponsored by Arla LactoFREE