Win a gluten free hamper worth over £150!

Win a gluten free hamper with Glüf worth over £150!

Includes:
£100 voucher from Pho
£40 of chocolate from Godiva
£14.50 of goodies from Coeliac Sisters
A priceless Glüf hat

To enter, simply take a picture in our photobooth, share on social media and sign up to our mailing list at the show.

Enjoy 50% off at the ecoegg stand

At ecoegg, we believe that laundry should be kind to your skin, your clothes, and the planet. That’s why we’ve created a unique laundry solution that’s free from harsh chemicals and irritants - making it ideal for allergy sufferers and those with sensitive skin.

Our products are dermatologically tested rated excellent for sensitive skin and our fragrance free range is certified by Allergy UK. Our fragranced ranges are specially formulated for the most sensitive skin, made with the lowest irritant essential oils, they offer a gentle yet effective clean with every wash. Say goodbye to itchy skin and overpowering scents, and hello to a simpler, safer way to do laundry.

Our full range is 50% off when you purchase at our stand at the Allergy and Free From Show plus we are also offering the chance to win a hamper of goodies, all at our stand G40.

Alternatively, shop on our site and use code ‘THANKYOU10’ for 10% OFF and your new laundry essentials delivered directly to your door.

Exclusive Discounts, Fun Quiz Games & Big Prizes with BFree

Join us for two exciting days filled with flavour, fun, and fantastic prizes. Here’s what you can look forward to:

Taste & Shop
Sample or purchase six of our most-loved Free From products at exclusive show-only discounts, including the viral new Soft White Wrap.

Take on the BFree Foodie Corner Gameshow
Put your food knowledge to the test in a fast-paced 30–60 second challenge. The more questions you answer correctly, the better the reward:

6+ correct: Win our limited-edition Gluten Free Girlie hat

4–5 correct: Take home our Bye Gluten socks

2–3 correct: Grab a set of BFree stickers

0–1 correct: Beware—you’ll enter the Danger Zone and face our secret penalty

Win a £100 Gift Card + Free From Hamper
Scan the QR code at our stand and complete a quick questionnaire for your chance to win.

Don't miss it—we can't wait to see you there.

Exclusive 20% discount and lots of fantastic prizes up for grabs with Eczema Clothing

Eczema Clothing

Exclusive 20% discount and lots of fantastic prizes up for grabs!

Sleepless nights, itching, fragile skin—managing eczema, psoriasis, and sensitive skin is tough. Eczema Clothing creates super-soft, breathable organic cotton solutions,  to soothe, irritation, protect skin, and support peaceful sleep. Tried. Tested. Trusted since 1980

Show Discount - We'll have an exclusive, 48 hours only 20% discount to all attendees. Just visit our stand E34, scan the QR code to activate your discount. You can purchase there and then or after the event (orders will be delivered directly to your door within 3-5 working days)- but remember the offer is only valid until Midnight Sunday 22nd 2025*

£200 Eczema Clothing Voucher up for grabs!

Whilst your at the stand have a chat with the team and learn more about our products and maybe enter our exclusive Prize Draw - you could win a bundle of eczema clothing and products - worth £300!

T and C's: Offer only valid on Cotton Comfort Range, Living Crafts and Codex products. Cannot be used in conjunction with any other offer or promotion. All items will be shipped direct to customer from our warehouse - delivery times normally 3-5 working days. Please note product will be available to purchase directly from the show, but samples will be available on stand for viewing.

Taste and win big at the TESCO stand

Sample 16 Free From products over the two days.

Spin to Win prizes of an additional 6 Free From products.

WIN a £100 gift card and a Free From hamper by scanning the on-site QR code leading to a questionnaire.

20% off with Peruda Skincare

Enjoy a special 20% show Discount - for direct purchase at the show, and for purchase online for The Allergy and Free From Show visitors valid until midnight 30 June 2025 (code ALLERGY20)!

Join Karishma Leckraz with Balmonds for a safe and supportive meet-up

Join Karishma Leckraz with Balmonds Skincare for a safe and supportive meet-up at the Kirsty's VIP Lounge on Saturday 1PM-2PM. The meet-up will take place specifically for TSW and eczema warriors, with a particular focus on skin of colour. So often, these conversations lack representation, and Karishma is passionate about bringing people together who don’t always see themselves reflected in the mainstream skin health narrative.

✨ Share your journey, challenges, and wins in a casual, no-judgment environment
✨ Join mini breakout chats on topics like managing flare-ups, colourism, cultural stigma, and navigating the healthcare system as a person of colour
✨ Contribute to our "You Are Seen" board—leave messages of encouragement, stories, or creative expressions that honour your healing journey

If you would like to join this inclusive community meet-up at the VIP Lounge, Saturday 1PM, please email Sophie with your full name: [email protected] to be added to the guest list.

Win an Exclusive First Try of Healing Alternatives Brand-New Skin-Soothing Range!

Visit the Healing Alternatives stand for your chance to win an exclusive first look at our exciting new products! We're launching our Colloidal Oat & Epsom Bath Salts and Skin Healing Anti-Itch Oil, specially designed to soothe and nourish sensitive, irritated skin. To enter our giveaway, simply follow our Instagram @healing.alternatives at the show. The lucky winner and a friend will be the very first to experience these comforting, skin loving solutions. Don't miss out—come and say hello, soothe your skin, and discover wellness that feels wonderful!

Win a Love Free From Selection Box

Win a Love Free From Selection Box with Anne Iarchy Coaching

Come and say hello on stand MH50 and be in it to win one of 2 amazing Love Free From Selection Boxes.

All you need to do is fill in a very short form and voila ;-)

See you at our stand!

The Family Trail

The Family Trail is a fun and interactive way for families to explore the event, learn about allergy-friendly products, and get creative! Follow our simple step-by-step guide to collect stamps from exhibitors, celebrate your Allergy Hero, and walk away with a special party bag full of goodies! Exhibitors taking part include Nomo, Arla LactoFREE, Grow With Iris, Moo Free Chocolate and Freedom Confectionary.

Pick up your map:

The Family Zone is where you’ll find the Family Trail map that outlines the path you will take through the event hall.

Explore the exhibitors:

Use your map to guide you around the hall. Each exhibitor you visit will have a special stamp for you to add to your map. Make sure to stop at the stands and ask the exhibitors for their stamp once you’ve explored what they have to offer. This will help you track your progress along the trail!

Head to the Family Zone:

Once you've collected all your stamps, make your way back to the Family Zone. This is where the fun continues, and the creative part begins!

Create or bring your allergy hero picture:

In the Family Zone, you’ll be asked to draw or bring a picture of your Allergy Hero. This could be someone who has supported you on your allergy journey or someone who has inspired you. Pin your picture to the Allergy Hero Wall in the Family Zone.

The first 100 can claim a party bag:

It’s time to claim your party bag! Inside, you’ll find a collection of allergy-friendly goodies from the brands involved in the trail. This only applies to the first 100 families who complete the trial (1 party bag per family).

Competitions, discounts & demos with CurlyEllie

🌟 Professional Curl Styling Demos: Meet our expert curl stylists who will be on-site, demonstrating live how to use CurlyEllie products to achieve stunning, frizz-free curls. Watch as they work their magic to bring out the best in all hair textures and types, showing that glamorous curls are for everyone—even if you have an allergy or sensitive skin. You’ll leave knowing exactly how easy it is to recreate the look at home!

💁‍♀️ Personalized Consultations: Have questions about which CurlyEllie products are best for your unique curls? Our knowledgeable team will be there to offer one-on-one consultations, giving you tips and recommendations tailored to your specific needs and sensitivities. We’re here to support your hair journey and help you find your new holy grail products!

💸 Show-Only Discounts: Who doesn’t love a good deal? Take advantage of exclusive discounts available only at our stand, making it the perfect time to stock up on your CurlyEllie favorites or try something new. These deals are too good to miss!

🎡 Spin & Win Game: Ready for some fun? Give our spinning wheel a whirl and see what surprises you land on! From additional discounts to free samples and more, you could walk away with some fantastic goodies to complete your curly care routine.

Whether you're a long-time CurlyEllie fan or discovering our products for the first time, we can’t wait to share this experience with you. Get ready to rock those curls with confidence and style!

The Nomo Café

The Café, sponsored by Nomo located at the heart of the show, is the ideal spot for connecting with your community whilst taking a break and recharging. The Café will offer a range of free-from food and drink options for you to enjoy.

The Mindfulness Zone

Allergies in the Home

Allergies in the Home provides visitors with an opportunity to discover products that are natural and kind to your environment. Watch demos, consult with experts, and find the right products for your needs

The Balmonds Skin Clinic

As well as offering a variety of effective natural skincare suitable for those who may be prone to eczema, psoriasis, dermatitis, rosacea and other sensitive skin conditions, Balmonds Skincare has evolved beyond their award-winning products!

Visit Balmonds Skin Clinic for expert advice, panel discussions, and the opportunity to sample and purchase their products.

Meet & Greet and book signings

The Meet & Greet and book signings will operate on a first-come-first-served basis, and gives visitors an opportunity to ask questions, get autographs and generally interact with a selection of our speakers across the two days.

VIP Lounge

An area for invited guests to rest, relax, meet and network. At the VIP Lounge, guests can enjoy complimentary refreshments and incredible free-from products.

The Family Area with Kyle Dine

Chilled, yet entertaining, The Family Area with Kyle Dine, will be hosted by Kyle Dine of Equal Eats to provide our younger visitors the opportunity to play, listen to story time, join in musical sing-alongs and have fun whilst spending time at the Allergy & Free From Show. Parents and carers will also get the opportunity to speak to experts, get advice and training and network with others in a similar situation to them.

The Kitchen sponsored by Arla LactoFREE

Our second largest feature at the Allergy & Free From Show! The Kitchen, sponsored by Arla LactoFREE, showcases exciting and innovative cookery live throughout the two days with different chefs and a huge range of recipes using allergen-free ingredients.

The Inspiration Stage sponsored by Koko Dairy Free

The biggest feature at the Allergy & Free From Show is the Inspiration Stage, sponsored by Koko Dairy Free. It's the place to be inspired by some of the biggest names in the Allergy and Free From world with a top line up of speakers across the two days.

The Education Stage

The Education Stage focuses on education within allergies and intolerance and answering the most complex questions for those affected.