For millions of people in the UK living with sensitive, reactive or eczema-prone skin, choosing skincare is rarely simple. Fragrance, harsh foaming agents and hidden irritants can trigger flare-ups, dryness and discomfort – leaving many in the allergy and free-from community searching for products they can truly trust.
Elave was created with that need in mind.Founded in Ireland in 1934, Elave has over 90 years of dermatological heritage rooted in pharmaceutical standards and gentle formulation. Manufactured in a GMP-certified, pharma-grade facility, Elave products are developed specifically for sensitive, dry and allergy-prone skin. The brand has long been trusted by pharmacists and healthcare professionals, particularly for those managing eczema, dermatitis, rosacea and chronic dryness.
Visitors to the Allergy & Free From Show can enjoy 20% off their first purchase using code AFF20 at www.elaveskincare.com. PLUS – Get Free Shipping when you spend £30 or more.
A Strict “Free From” Philosophy
Unlike many mainstream skincare brands, Elave takes a clear and uncompromising approach to formulation.
Elave products are developed without:
- SLS or SLES
- Added fragrance or perfume
- Alcohol
- Parabens
- Formaldehyde
- MI (Methylisothiazolinone)
- Colours and common irritants
For people with fragrance sensitivities, contact dermatitis or allergy-prone skin, this level of ingredient transparency provides reassurance as well as relief.
Sensitive Skin? Where to Begin?
The Elave Head to Toe Regime
For those new to Elave, the Head to Toe Regime is the foundation of sensitive skincare.
Designed as a complete, gentle routine, it takes a head-to-toe approach that supports the skin barrier at every stage. The regime centres around three core essentials:
- A mild, sulfate-free Shampoo for sensitive scalps, designed to cleanse without irritation.
- A gentle Body Wash that removes impurities without stripping natural oils.
- The protective Intensive Cream, formulated to hydrate deeply and support skin barrier repair.
Together, these products create a simple but effective system that cleanses hair and body thoroughly while maintaining moisture balance. This makes it the ideal starting point for anyone with sensitive or reactive skin looking to build a consistent routine.
Rather than treating flare-ups alone, the Head to Toe approach focuses on daily maintenance – covering all bases to keep skin comfortable, balanced and supported from morning to night.63
Our Hero Moisturiser
Intensive Cream: Supporting Skin Barrier Repair
At the heart of our Head To To Regime is a focus on strengthening and protecting the skin barrier. When the barrier is compromised – as it often is in eczema and allergic skin conditions – moisture escapes more easily and irritants penetrate more quickly. Supporting skin barrier repair is essential for long-term comfort and resilience.
Elave’s Intensive Cream is a Class I Medical Device specifically designed to support skin barrier repair in cases of eczema and dermatitis. Its rich, protective formulation helps relieve itching, soothe irritation and reduce dryness by creating a protective layer over vulnerable skin.
Suitable for both adults and children, it is gentle enough to use during flare-ups or periods of extreme dryness when skin requires deeper support.
Ranges for the Whole Family
Elave offers complete skincare solutions for everyday use across the whole family. The range includes gentle formulations for:
Each product is dermatologically tested and developed specifically for sensitive and allergy-prone skin, helping to cleanse, hydrate and protect without disrupting the skin’s natural balance.
Why Trust Elave?
Elave’s commitment to safety, ethics and quality is reflected in its certifications and accreditations.
- Paediatrician Approved formulations suitable for delicate young skin
- B Corp Certified, recognising high standards of social and environmental performance
- PETA Cruelty-Free Certified, reinforcing a commitment to ethical product development
For the allergy and free-from community, skincare is not about luxury – it is about safety, comfort and confidence. Living with eczema or reactive skin can affect sleep, clothing choices, social situations and overall wellbeing.
Elave’s mission reflects a simple belief: skin sensitivity should not get in the way of life.
With nearly a century of expertise combined with modern dermatological science, Elave continues to provide gentle, effective skincare for those who need it most.
Where To Start
Visitors to the Allergy & Free From Show can enjoy 20% off their first purchase using the code, AFF20 at www.elaveskincare.com
Meet the Elave team in person to learn more about building a skincare routine that supports allergy-prone and reactive skin – safely, gently and effectively.