Planning is already underway for the Allergy & Free From Show, returning to the NEC Birmingham on 15–16 May 2027, and we're delighted to welcome Josh Lyle as our new Event Manager.
With more than eight years of experience delivering successful events across a range of industries, Josh joins the team with a passion for creating meaningful experiences and supporting the allergy and free-from community. As preparations continue for 2027, Josh is looking forward to working with both returning exhibitors and brands joining the show for the first time.
"I'm excited to be joining the Allergy & Free From Show team because I'm passionate about supporting those with allergies and intolerances and creating a safe environment where the community can come together. My husband is lactose intolerant, so I understand how important safe products are. I'm excited to help grow the industry and support the brands that are making a real difference."
– Josh Lyle, Event Manager
Josh and the team are already developing a host of exciting new features for 2027, all designed to increase visitor footfall and create even more opportunities for exhibitors to showcase, sample and demonstrate their products.
Alongside these new experiences, we're introducing more ways for visitors to discover, try and buy from exhibiting brands, delivering greater value and stronger commercial opportunities for every business taking part.
With 13,000+ ready-to-buy consumers expected to attend, the Allergy & Free From Show continues to be the UK's leading event dedicated to people living with allergies, intolerances, coeliac disease and other dietary requirements.
Whether you're launching a new product, building brand awareness, driving sales or creating meaningful connections with your target audience, the Allergy & Free From Show is where your customers are waiting.
If you're a returning exhibitor or considering exhibiting for the first time, now is the perfect time to start the conversation.
Get in touch with Josh today to discover the opportunities available and find out how the Allergy & Free From Show can help take your business to the next level.