After a hugely successful 2025 edition at Olympia London with over 12,000 visitors in attendance, the UK’s biggest celebration of free-from living is heading to a new home. The Allergy & Free From Show is thrilled to announce that its 2026 event will take place on 9-10 May at the NEC Birmingham, opening the doors to more visitors than ever before.
With 75% of the UK’s population living within a 3-hour drive of the NEC, this move marks an important move to open the show to a wider audience, making it easier for people from all corners of the UK to access the latest in allergy-friendly, free-from and specialist lifestyle products and knowledge.
The NEC Birmingham, renowned for its world-class infrastructure, boasts excellent national transport links, including direct train access, nearby airports and major motorways. Visitors can also enjoy ample on-site parking, making travel easier and more convenient than ever.
“We’re incredibly proud of what the 2024 and 2025 show achieved in London, and now we’re looking ahead to an even bigger and better experience in Birmingham,” said the organisers. “The NEC is the perfect home to bring our growing community together, we have spoken to visitors from all corners of the UK and the overwhelming consensus was that London felt prohibitive in terms of costs to attend and difficult for people living in the North of the country to travel to. We hope that by moving the event back to the NEC we are able to welcome visitors from right across the UK.”
But it’s not just the location that’s changing. The 2026 show will debut never-before-seen features designed to elevate the event experience. Attendees can look forward to:
- A powerful lineup of high-profile speakers (to be announced).
- More interactive zones that offer immersive learning, tasting and discovery
- More lifestyle and wellness experiences that allow people to really embrace a healthy and natural lifestyle
- An emphasis on organic produce and clean living with brands and features to inspire and educate on the benefits of a healthy lifestyle
Tickets will go on sale in December 2025, and with excitement already building, early booking is highly recommended.
Stay tuned for further announcements, exhibitor previews, and ticket updates by following the Allergy & Free From Show on social media or visiting www.allergyshow.co.uk. Allergy & Free From Show announces exciting move to NEC Birmingham for 2026