In just two months, the Allergy and Free From Show, in partnership with Koko Dairy Free, will return to Olympia, London on 21–22 June 2025 – this time in the iconic Grand Hall. With over 15,000 visitors expected, the event continues to lead the way in showcasing the very best in allergy-friendly and free-from living.
Following a triumphant comeback in 2024, the show will once again bring together a thriving community of individuals living with allergies, intolerances, and lifestyle preferences. Attendees can expect two days packed with expert advice, innovative products, live cooking demos, and engaging stage content from top free-from voices.
Speakers confirmed to host sessions at the show include Becky Excell, Dr Rupy Aujla, Stephanie Davis, Tyler West and Dr José Costa – all of whom will be taking part in meet & greets, where visitors can ask questions and get advice.
Three dedicated stages will feature an array of content over the weekend:
- The Inspiration Stage, sponsored by Koko Dairy Free
- The Education Stage, sponsored by Ready2React
- The Live Kitchen, sponsored by Tesco
Popular returning features include The Family Area with allergy educator and entertainer Kyle Dine, offering safe and engaging fun for kids. The Balmonds Skin Clinic, where visitors can receive expert skincare advice, will host Q&A sessions, demonstrate products and offer panel discussions tailored to managing eczema and other skin conditions.
Exciting new experiences will debut at the 2025 show, including:
- Allergies in the Home, in partnership with Allergy UK, an immersive area showcasing household solutions for allergy sufferers
- The Mindfulness Zone, sponsored by Arla LactoFREE, focusing on holistic wellbeing and stress relief with practical mindfulness sessions
- The Family Trail, an interactive adventure guiding children around the hall to collect stamps, discover products and earn a free-from party bag
Visitors will also have the opportunity to explore a wide variety of allergy-conscious products from leading brands including NOMO, Tesco, Moo Free, BFree Foods, Naturally Tiwa Skincare, Sommar Allergy, Robert Thomas, ecoegg, Brentwood Brewing Company, Elave Sensitive Skincare, Eczema Clothing and 100’s more.
Tickets are available now, priced at £5 per day, with under 16s going free. With demand expected to be high, visitors are encouraged to book early to avoid disappointment. Visit www.allergyshow.co.uk for more information and to secure your spot.
For exhibition, sponsorship or partnership opportunities, contact Event Manager Annie Bennett: [email protected]
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For all media enquiries, contact Senior Marketing Executive, Sophie Honeywell [email protected]
To enquire about exhibiting at The Allergy & Free From Show, contact Event Manager, Annie Bennett [email protected]
Notes to Editors:
About The Allergy & Free From Show
The Allergy & Free From Show is a yearly event for people who live a free-from lifestyle, offering an experience to shop the right products and help and advice for living with allergies.
About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.