We’re so excited to welcome you to The Allergy & Free From Show at Olympia London!

As a passionate and dedicated team, we’re proud to bring this unique event to life – a space where everyone living with allergies, intolerances, and free from lifestyles can discover products, hear expert advice, and connect with a like-minded community. Whether you’re managing coeliac disease, food allergies, eczema, asthma, or exploring a free-from lifestyle, this show is for you.

Since we acquired the event in 2023, the show has continued to grow, and this year we’ve worked hard to make it our biggest and most inclusive event yet. Expect brilliant brands, delicious samples, insightful talks, and the chance to speak directly with specialists who truly understand.

To help you make the most of your visit, use the Exhibitors link in the Show Guide to browse the A to Z of brands attending. And don’t forget to check out the Agenda section to see what’s on, where, and when – from expert panels to cooking demos and Q&As.

Thank you for being here and for supporting the show – we hope you have a fantastic weekend with us!

With best wishes,
Annie Bennett
Event Manager, The Allergy & Free From Show