The ready2reactuk campaign, conducted in partnership with leading UK allergy organisations and specialists in this field, aims to educate the public about allergies, anaphylaxis and the use of Adrenaline Auto-Injectors (AAIs). This awareness campaign is based on a patient survey conducted by IPSOS, which assessed preferences and knowledge related to severe allergies, AAI usage, expiry dates, and public accessibility. This initiative has been initiated and funded by Viatris UK.
Ready2ReactUK
