Thanks to the highest number of gold winning entries – including M&S Collection Made Without Chocolate Yule Log & Mince Pies; Made Without’s Turkey Feast Tart; M&S Food Clementine & Cranberry Frangipane AND M&S Our Best Ever Pigs in Blankets – M&S win 🏅Range of the Year for their festive free from offer!
The Free From Christmas Awards welcome an average 8% increase in entries year on year, illustrating that budget and imagination are constantly being poured into the free from sector.
🏅Product of the Year goes to beloved Just Love for their gluten, nut and milk free Spiced Fruit Cupcakes. “A really delicious product. Perfect flavour and texture – the icing eats incredibly well for milk free. The cinnamon sugar sprinkle on the top is very pretty. The sponge is moist, with a very good bouncy texture for gluten free. Not too heavy, with the spice mix just right!” said our judges.
🏅Brand of the Year is awarded jointly to NOMO and White Rabbit, with the latter achieving a 100% gold medal rate for their entries which included a fiercely excellent gluten free Almond Biscotti. And NOMO continue to innovate with a gorgeous new fudgy Festive Slab Bar and Mini Mint Reindeers – as ever all top 14 allergen free.
Elsewhere in the medals table are additional inclusive options for Christmas Meals, such as Tesco’s gluten & milk free Easy Carve Turkeys, Ducks and Pork centre pieces; Baked to Taste’s Turkey and Venison pies with gluten free ID on the pie crusts.
Superb finger foods options such as Ocean House’s gluten, milk & nut free Tempura Prawns, Tesco’s gluten, milk & crustacean free Crispy No-Prawn Bubble Tempuras, Waitrose’s gluten free Turkey Feast Sandwich and Asda OMV’s gluten & milk free bronze lustred Choc, Nut and Fruit Mix can make curating parties easier in 2025!
Launched in 2008, the Free From Awards are well recognised and trusted within the industry and consumer awareness has grown considerably over the last few years. “Thanks to our dedicated sponsors, including allergen testing laboratory Romer Labs and Yumbles, we can fulfil our commitment to supporting, promoting & encouraging quality, innovation & execution within the free from category, to aid the lives of the free from consumer,” says COO, Nicki Clowes.
Christmas Winners were announced on Monday 3rd November, and they and sponsors can be found here: Winners Page
Entry to the Free From Awards will re-open in January 2026.
For more information, interviews, images or an informal chat please contact awards CEO Cressida Langlands on 07790 869706 or COO Nicki Clowes.
NOTES FOR EDITORS:
The Free From Awards, the UK’s only industry awards for free from food and drink, were started in 2008 by the allergy website FoodsMatter to encourage innovation and celebrate excellence in the free from food & drink industry. The awards are entirely independent, supported by sponsorship and entry fees only.