After a hugely successful 2025 edition at Olympia London, welcoming over 12,000 visitors, the UK’s biggest celebration of free-from living is heading to a new home.
The Allergy & Free From Show is thrilled to announce that its 2026 event will take place on 9–10 May at the NEC Birmingham, opening the doors to more visitors than ever before.
With 75% of the UK’s population living within a three-hour drive of the NEC, the move makes the show more accessible to people from all corners of the country, giving more visitors the chance to explore the latest in allergy-friendly, free-from, and specialist lifestyle products and knowledge.
The NEC Birmingham offers excellent national transport links, including direct train services, nearby airports, and major motorway connections. Visitors will also benefit from ample on-site parking, making travel easier and more convenient.
“We’re incredibly proud of what the 2024 and 2025 shows achieved in London, and now we’re looking ahead to an even bigger and better experience in Birmingham,” said Event Director, Annie Bennett. “The NEC is the perfect home to bring our growing community together. We’ve spoken to visitors from all corners of the UK, and the overwhelming consensus was that London could feel prohibitive in terms of cost and challenging for those living in the North to attend. By moving the event back to the NEC, we hope to welcome visitors from right across the UK.”
New for 2026: Spotlight on Women’s Health
With 79% of visitors identifying as female, the 2026 show will introduce a dedicated focus on Women’s Health, opening up conversations around the unique challenges women face from puberty through pregnancy to menopause. This new content stream will bring together medical experts, nutritionists, and real-life stories to empower, educate, and inspire. Expect practical advice, myth-busting talks, and supportive discussions on hormonal health, fertility, bone health, gut health, and more all through a free-from and healthy living lens.
Inspirational Speaker Line-Up
The 2026 show will feature a headline programme of speakers, including Ella Mills, Founder of Deliciously Ella and champion of plant-based, natural eating. Rebecca Adlington OBE, Olympic gold medallist and health advocate. Dr Megan Rossi, leading gut health specialist and best-selling author. Becky Excell, best-selling gluten-free cookery author and recipe developer and Dr Adam Fox, Consultant Paediatric Allergist and one of the UK’s leading experts on food allergies in children.
More to see, do, and taste
Alongside its stellar speaker programme, visitors can expect more interactive features offering immersive learning, tasting, and discovery. Lifestyle and wellness experiences that embrace healthy, natural living and a stronger focus on organic produce and clean living, with brands and features to inspire and educate on the benefits of a healthy lifestyle.
Tickets will go on sale in December 2025, and with excitement already building, early booking is highly recommended. Stay tuned for further announcements, exhibitor previews, and ticket updates by following The Allergy & Free From Show on social media or visiting www.allergyshow.co.uk.