The Allergy & Free From Show in partnership with Koko Dairy Free, is set to make an even bigger impact on 21-22 June 2025, with early signs of an incredibly successful event. The show will return 40% bigger than the last, incorporating the upstairs balcony area to the floorplan. As demand for allergy-friendly and free-from products continues to rise, the Allergy & Free From Show is solidifying its position as the leading event for this rapidly growing market.
After its triumphant return in 2024 following its acquisition by Raccoon Media Group, the event attracted 12,574 attendees and over 150 exhibitors. The 2025 edition promises to build on this success, offering even more opportunities for brands to connect with a dedicated audience.
Annie Bennett, Event Manager for the Allergy & Free From Show, said: “Expanding into the upstairs balcony at Olympia allows us to accommodate more exhibitors and provide a more diverse range of experiences for visitors. This new space will host show features such as Meet & Greets, the VIP lounge and The Education Stage as well as two brand new exciting features”
With over 15,000 visitors expected over two action-packed days in June 2025, the show will be a must-attend event for free-from consumers. Attendees can look forward to an even wider variety of products, from gluten-free and dairy-free to vegan, allergen-free, and more, as brands come together to showcase the best in allergy-conscious products.
New features will be introduced in 2025, including Allergies in The Home, an immersive walk-through experience designed to help visitors discover products that tackle common household allergens, and the Mindfulness Zone, a space dedicated to holistic approaches for managing allergies and improving overall well-being.
The Box Office for the Allergy & Free From Show 2025 will open on 12th December 2024, offering a limited number of free tickets for early registrants. If you are looking to exhibit, sponsor a show feature or work in partnership with the Allergy & Free From Show, contact Event Manager Annie Bennett: [email protected]
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Contact Information
For exhibitor inquiries, please contact:
Annie Bennett, Event Manager
Email: [email protected]
For partnership or marketing inquiries, please contact:
Sophie Honeywell, Senior Marketing Executive Email: [email protected]